Natalist and Glow Partner to Support Women At Every Stage Of Their Reproductive Journey
Connecting millions of women to the right product at the right time in their preconception, pregnancy, and postpartum experience to support reproductive health
Natalist, an Everly Health brand founded by moms for moms–that offers consumers preconception, pregnancy, and postpartum essentials that are 100% plastic neutral, today announced a partnership with Glow. Glow is a data science company that is #1 in women’s health supporting women from period tracking to pregnancy and the first year of baby's health. This partnership offers a seamless experience for women, providing the right reproductive health essentials at every step: planning, pregnancy, and parenthood.
Millions of women trying to conceive use Glow to track their cycles and understand their fertility. Now, they can buy Natalist ovulation tests, fertility tests, and prenatal vitamins through the app as part of their journey.
“The path to parenthood is unique for each woman, and it's not always easy. As a company founded by moms, we get it," said Jenifer Dasho, Chief Marketing and Strategy Officer at Everly Health. "Natalist is built on the values of community and science. Through our new partnership with Glow, we're able to reach women where they are already finding community and help them feel even more supported with evidence-backed reproductive essentials."
The collaboration allows Natalist to meet women right where they are with evidence-backed products, including the Ovulation Test Kit, Women’s Fertility Test, and Prenatal Gummies, for purchase in the app at exclusive discounts. Women will also receive important reminders in the Glow app with product suggestions based on where they are in their fertility journey.
"As the leading women’s health company, we are thrilled to announce our collaboration with Natalist, the leader in reproductive health essentials,” said Mike Huang, Chief Executive Officer at Glow. “Together, we are committed to enrich the health journey of our users, providing them with unparalleled insights and exceptional service.”
About Natalist
Founded in 2019 and acquired by Everly Health in 2021, Natalist offers fertility, pregnancy, and postpartum essentials that are science-backed and designed with sustainability in mind. Natalist takes the guesswork out of reproductive health with thoughtfully designed products that empower consumers to support every step of their fertility health and reproductive journeys. As part of the brand's Mother Earth initiative, all Natalist products are 100% certified plastic neutral. For more information on Natalist, visit natalist.com and get social on Instagram.
About Glow
Glow, a data science company founded by Max Levchin, Co-Founder of PayPal and CEO of Affirm, aims to empower women with knowledge about their bodies and reproductive health. With over 25 million users and 1.7 million babies born, Glow offers 4 apps to help women manage their reproductive journey. The San Francisco-based company also contributes to scientific research in this field. For more information, visit glowing.com.
